AI visibility intelligence for automotive retailers

Is AI recommending your dealership — or someone else first?

See how your dealership appears in ChatGPT, Google AI, and Perplexity. Get your AVI score, competitor comparison, and clear actions to improve visibility. 84% of dealerships score below 60/100. Find out where you stand.

Built for dealershipsCompetitor comparisonPractical next steps

84%

dealers score below 60

30%

buyers use AI to research

84

buyer-intent prompts tested

Key Takeaways

  • 84% of dealerships score below 60/100 on AI visibility (VizBiz data, 2026)
  • 30% of car buyers now use AI to research vehicles before visiting a dealership (Ekho, 2026)
  • Only 5–6 brands dominate AI recommendations nationally regardless of local presence (Arcalea AEO Index, 2026)
  • VizBiz runs 84 buyer-intent prompts across ChatGPT, Google AI, and Perplexity — generating 252 data points per dealership
  • An AVI audit shows where you appear, where competitors appear instead, and what to fix first

Visibility snapshot

See where your dealership is mentioned first — and where it disappears.

AVI score
Platform visibility
Buyer-intent prompts
OakvilleAVI 42
Top competitor68
Your dealership52
Local average37

Competitor gap

Benchmark your local market and see who AI tools are trusting more right now.

Top rival gap
Trust signals
Priority fixes
OakvilleGap 16
Top competitor68
Your dealership52
Local average37

Recommendation share

Who AI mentions early

Trust scene

Signals buyers see before clicking

Action path

What to fix next to gain ground

What AI sees

How Does AI Decide Which Dealership to Recommend?

AI platforms like ChatGPT, Google AI Overviews, and Perplexity evaluate visibility, trust, comparison, and recommendation signals for each dealership. Our research across 84 buyer-intent prompts found that only 5\u20136 brands dominate AI recommendations nationally, regardless of what local dealers are actually nearby (Metricus, 2026). The dealerships that get surfaced earlier often win trust earlier.

How it works

A clearer, scene-by-scene look at how your dealership appears in AI.

ChatGPTGoogle AIPerplexity
01

Tell us about your dealership

VizBiz starts by collecting your dealership’s website, location, inventory, and service details. This feeds our 84-prompt analysis engine that evaluates visibility across ChatGPT, Google AI, and Perplexity.

02

We run your AVI audit

VizBiz runs 84 buyer-intent prompts across three AI platforms — generating 252 data points per dealership — and compares your AI visibility against local competitors. Our research shows 84% of dealerships score below 60/100.

03

Get your score and next actions

You receive your AVI score (0–100), a competitor gap analysis, platform-specific visibility breakdown, and a prioritized action plan. According to Arcalea’s 2026 AEO Index, only 5–6 brands dominate AI recommendations nationally.

What you get

Your AVI audit should feel like a real operating view, not a bland report.

Sample report

What your AVI audit actually shows.

The output is built to show where AI surfaces your dealership, where competitors outrank you in recommendation patterns, and which changes likely move the score fastest.

See Sample Report

Current tier

Moderate visibility

Top competitor gap

16 points

Suggested focus

Trust + used intent

Oakville visibility snapshot

Buyer-intent recommendation map

AVI42

Category mix

Live snapshot
Discovery61%
Trust47%
Service34%
Used52%

Platform coverage

ChatGPTVisible
Google AIImproving
PerplexityMixed

Highest-leverage move

Strengthen trust + comparison assets

Stronger trust proof and clearer used-vehicle answer targets could close the gap fastest.

AVI score and band
Competitor comparison
Platform visibility review
Buyer-intent findings
Priority fixes
Next-step roadmap

Why AI visibility matters

Why Does AI Visibility Matter for Car Dealerships?

AI visibility determines which dealership gets considered first when a buyer asks ChatGPT for a recommendation. According to the Princeton GEO study (2024), GEO-optimized content achieves 30\u2013115% higher visibility in AI responses. AI-driven traffic shows a 4.4x higher conversion rate than traditional search traffic, with 527% year-over-year growth in AI referral traffic (Arcalea AEO Index, 2026). When AI tools consistently surface another dealership, that advantage compounds before a buyer ever clicks a website.

How VizBiz compares

Most options either give you vague advice or raw data without dealership context.

DIY guessing

What you get

Manual searches and scattered impressions

What’s missing

No benchmark, no scoring, no competitor view

Generic SEO agency

What you get

Broad SEO advice and retainers

What’s missing

Usually not built for AI recommendation behavior

SEO tools

What you get

Raw data and generic reports

What’s missing

No dealership context, no strategic interpretation

VizBiz

What you get

AVI score, competitor comparison, buyer-intent visibility analysis, action plan

What’s missing

Built specifically for dealerships

What VizBiz is
  • • A dealership-specific AI visibility audit
  • • A competitor-aware visibility benchmark
  • • A strategic scorecard and action plan
  • • A way to see how AI currently represents your dealership
What VizBiz isn’t
  • • A generic SEO retainer
  • • A vanity score with no explanation
  • • A website rebuild
  • • A promise of instant rankings
Common questions

Answers that make the next step easier.

Does VizBiz replace SEO?

No. VizBiz measures and improves how your dealership appears in AI-generated answers and recommendations across ChatGPT, Google AI Overviews, and Perplexity. VizBiz complements traditional SEO — our research shows 30% of car buyers now use AI to research vehicles (Ekho, 2026), a channel SEO tools don’t measure.

Does VizBiz work with Dealer.com, CDK, WordPress, or custom sites?

Yes. VizBiz evaluates AI visibility independently of your CMS or site platform. VizBiz analyzes how AI platforms interpret your dealership across the web — your website, reviews, directories, and third-party sources — regardless of how your site is built.

What do I actually receive from VizBiz?

You receive an AVI score (0–100), a competitor comparison showing which local dealerships AI recommends instead of you, platform-specific visibility findings across ChatGPT, Google AI, and Perplexity, and a prioritized action plan. VizBiz analyzes 84 buyer-intent prompts producing 252 data points per dealership.

How does VizBiz measure improvement over time?

VizBiz uses the AVI (AI Visibility Index) score alongside competitive visibility analysis to track changes over time. VizBiz re-runs the same 84-prompt battery across all AI platforms to measure whether your dealership is appearing more often, being recommended higher, and closing gaps with competitors.

Next step

See whether AI recommends your dealership.

Get your AVI score, competitor comparison, and a clear view of where your dealership stands across ChatGPT, Google AI, and Perplexity.